A social platform, which celebrates all things in the world of heavy music through Facebook, is sponsoring the Heavy Music Awards 2017.

The Pit is rapidly building a community of passionate rock and metal fans, uniting them through great music, news, giveaways and humour. Since launching earlier this year, The Pit has amassed 105,000 fans on Facebook and regularly reaches millions of metal heads worldwide.

The Pit will sponsor the “Best Album Artwork” award at HMA17 and the team will attend the big night on August 24 at House of Vans London.

A spokesman for The Pit told the HMAs: “As another fresh face to the heavy music space, we’re delighted to join forces with the Heavy Music Awards to bring the most passionate fans in the world the best in all things heavy.”

Andy Pritchard, co-founder of the Heavy Music Awards, said: “We are delighted to welcome The Pit into the HMAs.

“It’s great news all around. The Pit are building something really exciting, a genuinely switched-on community, so it’s great to partner that with the HMAs.”

To explore The Pit you can visit their Facebook page.