Imaging giant Olympus is to sponsor the Best Photographer award at the Heavy Music Awards 2017.
Olympus will take to the HMA17 stage at House of Vans London on August 24 to help present the award.
The seven finalists in the Best Photographer category are Tom Barnes, Corinne Cumming, Ben Gibson, Ross Halfin, Paul Harries, Jennifer McCord and John McMurtrie.
Georgina Pavelin, Marketing Manager, explained why Olympus chose to get involved: “Olympus is celebrating music photography by supporting our friends at the Heavy Music Awards 2017.
“Many photographers choose this genre for their passion – or in fact – music photography chooses them – and we are proud to sponsor the Best Photographer category to recognise some fantastic talent and inspiring imagery.
“Olympus are working with various music photographers to share this message; from father and son team, Ross and Oliver Halfin, Tony McGee with his iconic Bowie images, Jill Furmanovski with Rock Archives collection and many more; we want to educate and support photographers at all stages to create high quality images that last.
“Music photography is notoriously tough; whether just starting out and getting jostled in the crowds, dropping your kit in the mud, finding the right lenses to capture the stage and working with difficult lighting; we are pleased to launch our flagship OM-D EM-1 Mark II camera to deliver in tough environments.
“Compatible also with our audio music recorders and LS-100 multi track, you have the perfect solution for great images, video, audio and more!”
Andy Pritchard, co-founder of the Heavy Music Awards, said: “We are thrilled to have Olympus, a true photography powerhouse, behind the HMAs.
“We received nominations for almost 150 photographers for HMA17 – the strength in depth is absolutely staggering. With that in mind, we feel strongly that music photographers deserve more recognition across the board and we are very proud to help celebrate their work with the help of Olympus.”
To explore the Olympus range of camera and audio equipment click here.