Streaming giant Spotify are now confirmed to sponsor the Best UK Band category at the third annual Heavy Music Awards.

Since Spotify’s launch in 2008, the audio streaming platform has championed both emerging and established artists across all corners of the heavy music spectrum. The platform has helped to grow audiences for thousands of artists and sponsoring this category at the Heavy Music Awards further demonstrates their commitment to the genre.

Heavy Music Awards co-founders Dave Bradley and Andy Pritchard expressed their excitement for the partnership which adds significant distinction to the category.

Dave said, “Last year, it meant a lot to us that Spotify’s Global Head of Rock, Allison Hagendorf, was able to attend to present an award at HMA18. This year, to grow the relationship with an official category sponsorship is all the more exciting.”

Spotify’s Bryan Johnson, Lead, Artist & Industry Partnerships said, “We’re delighted to team up with the Heavy Music Awards this year and sponsor the Best UK Band category – our first official partnership with the awards. The UK scene is in an incredibly exciting place right now and we can’t wait to see who takes the prize on the night. Good luck to all nominees!”

The Best UK Band category has been one of the most fiercely contested since the Heavy Music Awards began. Previous winners have been Black Sabbath in 2017, and Architects in 2018.