Ticketmaster Returns to Sponsor Best Festival at HMA20

Global ticketing giant Ticketmaster will partner with the Heavy Music Awards for a third consecutive year, stepping up their involvement to act not only as Official Ticketing Partner, but also for the first time as sponsor of the Best Festival category.

Having been involved with the HMAs since 2018, this agreement sees a significant step up in support for the scheme, and will once again provide market-leading ticketing support for the event on Thursday 21 May 2020.

Bonita McKinney, Ticketmaster’s Business Development Manager – Music & Festivals, said, “From alt to prog and the heaviest of the heavy, metal and rock has always been massively important to us at Ticketmaster.

“This was our 16th year working with Download Festival and also saw us working with venues and promoters Fuel Rock Club, Sin City, Marshall Live and Damnation Festival to name a few. It really meant a lot to us when Slipknot got number one back in August as we’ve worked with their team for a while, and continue to champion heavy artists such as Black Futures, Holding Absence, Vukovi and Yungblud across our discovery platforms.

“We are really excited to be sponsoring the Heavy Music Awards for a third year, and look forward to celebrating the achievements of this loyal and passionate industry.”

Heavy Music Awards co-founder Dave Bradley said, “Ticketmaster have been a wonderful partner of the HMAs for a long time now, so it’s great to be welcoming them back in a significantly expanded role for 2020. Ticketmaster’s team are incredibly passionate about pushing the rock and metal cause on the biggest stage. It’s a real privilege to work alongside them for HMA20.”



The Best Festival category was won by Bloodstock Open Air in 2019 (pictured above), with Download Festival and Hellfest Open Air picking up the award in 2017 and 2018 respectively.

Public voting for the fourth annual Heavy Music Awards will open on 12 Feb 2020.

Ticketmaster UK Becomes Official Ticketing Partner of HMA18

Universe, Ticketmaster’s self-service ticketing platform, has become the exclusive Official Ticketing Partner of the Heavy Music Awards 2018, covering ticket services for both the HMAs at London’s KOKO and the April launch event at Manchester’s Gorilla.

Andrew Parsons, Managing Director, Ticketmaster UK says, “The Heavy Music Awards act as an annual meeting point for the whole metal and rock family, their support of the genre in live entertainment is vital to ensuring continued success for the industry as a whole.

“We are proud to ticket some of the greatest rock and metal events in the UK, from festivals such as Download, to full grassroot and arena tours for bands like Creeper (pictured) and Enter Shikari.

“Ticketmaster recently worked with Iron Maiden to deliver a credit-card entry tour across the UK, reducing the number of tickets appearing on secondary sites by more than 95%.

“Partnering with the awards is a great opportunity for Ticketmaster to hang out with the genre’s promoters, artists and fiercely loyal fans.”


Heavy Music Awards 2017 - Photo by James North



The agreement represents the first time the Heavy Music Awards has welcomed an Official Ticketing Partner, and will see both brands working together to increase awareness of the HMAs’ finalists and winners throughout the year.

Iain Johnson, co-founder of the HMAs, said, “We are delighted to partner with Ticketmaster’s Universe for this year’s Heavy Music Awards for our events in both Manchester and London.

“The Ticketmaster team is clearly passionate about finding ways to take heavy music to a wider, global audience, which tallies up with our own philosophy and long-term plans.

“Having the largest ticketing company in the world involved with the Heavy Music Awards is another sign of this wonderful scene receiving the respect it deserves.”

Find out more about Ticketmaster UK at their website, Twitter, Facebook or Instagram.



Interested in partnering with the Heavy Music Awards? Drop us a line at team@heavymusicawards.com or call 01277 356200.

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