Sophie K and Alex Baker to Present Heavy Music Awards

Broadcasters Sophie K and Alex Baker are to present the Heavy Music Awards 2017.

The duo – who both present popular shows on Kerrang! Radio – will take the helm at House of Vans London on August 24.

Sophie K presents the weekday breakfast show on the rock and metal station while Alex fronts Fresh Blood every Wednesday night.

Speaking to the HMAs Sophie K, who also presents for Scuzz TV and is UK correspondent for Alternative Press USA, said: “Before I even knew what the Heavy Music Awards were I said yes because I know the team from being the best at what they do.

“There is something so special about the HMAs and I feel it’s exactly what the British rock scene needs.

“While people are saying rock is dead, as fans we know its not.

“It’s as strong as it’s ever been, it’s just evolved. The HMAs is an award ceremony designed for the fans and already the level of response has proved how much rock fans care.

“The thing I love about this event is it is actually decided by fans, your votes genuinely matter.

“The tables have turned, the media used to tell us what to like and had all the power but now we decide.

“That is why I am so excited about the HMAs, we get to see which bands matter to you and for the first time show support to people who are making a big difference but often don’t get recognised, such as photographers. Plus its a chance to catch some great live music and have a few drinks, who wouldn’t be excited about that.”

Speaking on the HMAs, Alex Baker, who has been supporting and breaking new talent in the scene since 2007, said: “I am humbled and stoked beyond words to have been asked to present the inaugural Heavy Music Awards – it is a true celebration of the best of the best in our scene.

“I mean look at the fucking nominees! Actually stop for a moment and look at that list!! 100 per cent credibility, 100 per cent integrity. The House Of Vans is going to go off on the night, and I cannot wait.”

Olympus Sponsors Best Photographer at HMA17

Imaging giant Olympus is to sponsor the Best Photographer award at the Heavy Music Awards 2017.

Olympus will take to the HMA17 stage at House of Vans London on August 24 to help present the award.

The seven finalists in the Best Photographer category are Tom Barnes, Corinne Cumming, Ben Gibson, Ross Halfin, Paul Harries, Jennifer McCord and John McMurtrie.

Georgina Pavelin, Marketing Manager, explained why Olympus chose to get involved: “Olympus is celebrating music photography by supporting our friends at the Heavy Music Awards 2017.

“Many photographers choose this genre for their passion – or in fact – music photography chooses them – and we are proud to sponsor the Best Photographer category to recognise some fantastic talent and inspiring imagery.

“Olympus are working with various music photographers to share this message; from father and son team, Ross and Oliver Halfin, Tony McGee with his iconic Bowie images, Jill Furmanovski with Rock Archives collection and many more; we want to educate and support photographers at all stages to create high quality images that last.

“Music photography is notoriously tough; whether just starting out and getting jostled in the crowds, dropping your kit in the mud, finding the right lenses to capture the stage and working with difficult lighting; we are pleased to launch our flagship OM-D EM-1 Mark II camera to deliver in tough environments.

“Compatible also with our audio music recorders and LS-100 multi track, you have the perfect solution for great images, video, audio and more!”

Andy Pritchard, co-founder of the Heavy Music Awards, said: “We are thrilled to have Olympus, a true photography powerhouse, behind the HMAs.

“We received nominations for almost 150 photographers for HMA17 – the strength in depth is absolutely staggering. With that in mind, we feel strongly that music photographers deserve more recognition across the board and we are very proud to help celebrate their work with the help of Olympus.”

To explore the Olympus range of camera and audio equipment click here.

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