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AfterLive Music and Subfrantic Join Forces With HMA20

We’re excited to welcome two new partners to the party for the fourth annual Heavy Music Awards.

State-of-the-art live recording service AfterLive Music has signed up as sponsor of the Best Producer category, while industry-leading production firm Subfrantic will be supporting the Best International Breakthrough Band category.

The South London facility shared by both AfterLive Music and Subfrantic was the venue for all the live performances recorded for HMA20 – filmed by fellow HMA partners Moshhh.

AfterLive Music offer a full live music and video production service, including multi-track audio recording, editing and mixing, while Subfrantic – established in 1993 – supply high-end sound, lighting, staging and video equipment to the events industry.

AfterLive Music’s Creative Director Adam Bonner said, “AfterLive Music is proud to support the 2020 Heavy Music Awards.

“It was clear from the outset that we share the same passion and drive for live music, high production values and providing artists of all levels with an opportunity to showcase themselves in the very best possible light. Despite Covid, this shared vision enabled us to make this year’s awards something very special indeed. We can’t wait for you all to see the results.”

Subfrantic owner Steve Davies added, “Subfrantic is hugely proud to be associated with the Heavy Music Awards in 2020, and hosting them for filming some of their content in such a crazy year. We’re just as proud to be sponsoring the Best International Breakthrough Band award and look forward to welcoming the winner to Subfrantic for a production rehearsal at some point in the future!”

You can find out more about AfterLive Music via their Facebook page here and visit Subfrantic’s website here.

As previously announced, the Heavy Music Awards will now be streamed worldwide on Twitch from 8.30pm BST on Thursday 3 September, featuring full live band performances by The Hunna, Holding Absence, Heart Of A Coward, Wargasm, Coldbones and Hawxx. You can get more details on the show here.

Allianz Musical Insurance Returns to Partner with HMA19

Allianz Musical Insurance is set to return to the Heavy Music Awards for a second year, becoming sponsor of the Best Producer category at HMA19.

Founded in 1960 and offering cover to musicians for all types of instruments and equipment, Allianz Musical Insurance is the UK’s leading specialist insurer of musical instruments, covering over 70,000 musicians from students to internationally renowned artists.

Allianz Musical Insurance’s specialist claims team works with organisations across the world to help reunite musicians with their lost and stolen instruments, reflecting the company’s dedication to providing excellent service.

Clarice Goff, Senior Marketing Executive, said, “We’re delighted to be returning to sponsor the Heavy Music Awards again this year. There’s so much talent in the heavy music scene right now – both on stage and behind the scenes in the studio – and we’re excited to be involved in recognising it.”

The Best Producer category has seen a hugely varied list of nominees since the HMAs began in 2017. The award went to Henrik Udd and Fredrik Nordström at HMA17, and was most recently picked up by Will Putney – as announced on-stage by Henrik Udd at KOKO in August.

You can find out more about Allianz Musical Insurance at their website or by calling 0330 100 9903.

Believe Backs Best Producer Award at HMA17

The Best Producer category at the Heavy Music Awards 2017 is to be sponsored by Believe Distribution Services.

Believe offers a range of “smart” marketing and distribution services to labels and artists across the world including online distribution, trade marketing, video and unique synchronisation services.

The company prides itself as “a team of international music-loving professionals who have been handpicked from across the music industry to provide high level strategy and support to our clients”.

Believe’s client list includes Xtra Mile, One Little Indian, UNFD, Earache, and Season of Mist.

They will attend the Heavy Music Awards at House of Vans London on August 24 and present the Best Producer Award.

Andy Bibey, Senior Label Manager at Believe, said: “We’re incredibly pleased to further our involvement with the Heavy Music Awards and partner with them to support the very first (and hopefully annual) event.

“Believe are proud to be sponsors of the Best Producer category, which features an incredibly talented array of nominees.

“Working closely with labels and artists in this genre for distribution and marketing, it’s great to see the scene thriving like it currently is, thanks to the hard work by the producers, artists, labels, distributors and all others alike”.

Andy Pritchard, co-founder of the Heavy Music Awards, said: “We are delighted to welcome Believe to the HMAs.

“Their involvement underlines the quality that is involved in all aspects of this event.”

Believe has over 400 employees globally with offices in France, UK, Germany, Italy, Canada, LATAM, Asia, Eastern Europe, The Middle East and Africa.

The company empowers artists and labels to maximize the value of their music in the transitioning digital music space by providing them with a full suite of services: digital music and video distribution, digital marketing and promotion services, synchronization and neighboring rights management, full label services including international physical distribution and campaign management, as well as in-house record label AllPoints, and DIY distribution platform TuneCore.

Believe prides itself on providing personal tailor made services for each label and artist and leverages its network of 32 offices around the world staffed with local music industry and digital marketing experts to support its clients on a global basis.

Championing innovation and transparency throughout its ten-year history, Believe has developed leading in-house technology as well as a range of analytical and promotional tools to help labels & artists leverage the benefits of digital.

Believe is the digital distribution home to the likes of Brownswood Recordings, Southern Fried, Hospital Records, Tru Thoughts, One Little Indian, Future Classic, World Circuit, Nettwerk Records, Soundway, Kartel Label Services, Xtra Mile Recordings, Saregama, Soulfood Distribution, Distri, AFM Records, Parov Stelar, K-Tel, Scorpio Music, Halidon, Chinese Man Records, Nowadays Records, Delicieuse Records, Prime Direct and Southern Record Distribution.

Believe’s in-house label AllPoints and Label Services department has delivered globally successful release campaigns for James Vincent McMorrow, Gavin James, Devlin, Youssoupha, Grand Corps Malade, Breton and Public Service Broadcasting, achieving multiple chart successes and sales certifications.

For more information, visit believemusic.com

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