Amazon Music has been unveiled as the headline sponsor for the Heavy Music Awards 2020, taking place on Thursday 21 May at London O2 Kentish Town Forum. Now in its fourth year the HMAs have continued to grow exponentially, recognising talent across the entire creative landscape in the rock and metal communities – including artists, events, producers and photographers; culminating with a raucous fan focused celebration, which is now considered an integral part of the live music calendar.

This is the first year that the Heavy Music Awards have partnered with Amazon Music, which, as a part of their commitment to the genre, will see the streaming giant play an active role in promoting the HMAs to a huge audience – hosting the Official HMA20 Playlist on Amazon Music Unlimited and curating exciting digital content. As well as being the headline sponsor, Amazon Music will also sponsor the coveted ‘Best Album’ award category.

Andy Pritchard of the HMAs said, “With the Heavy Music Awards now in its fourth year and establishing itself as an event with significant international reach, we are proud to welcome Amazon Music as our headline sponsor for 2020. Their approach is progressive and their team is engaged with what makes heavy music great, and we could not be more excited to get started on our plans for the event in May.”

Upset Announced as Media Partner

Upset MagazineThis week the awards have also announced their first media partnership with UK rock and alternative outlet Upset Magazine. With a perfectly aligned audience, aesthetic and ethos the brands go hand-in-hand and can look forward to a new level of visibility in 2020.

Upset’s Stephen Ackroyd said, “We’re delighted to be working alongside the HMAs for 2020. Over the past few years it has established itself as a key date in the scene, so it’s impossibly exciting for Upset to come on board to help celebrate the brightest and best artists from the louder end of the spectrum.”

Dave Bradley, HMAs co-founder said, “Upset have been blazing a trail as one of the most exciting publications in rock for some time, and importantly for us they back that up with real integrity, which is the most valuable currency for any art.

“Both Amazon Music and Upset Magazine support heavy music in a way that is built on respect and a desire to effect positive change, which aligns with our own mission, and which will allow us to push harder to new audiences than ever before.”

See more: Amazon Music | Upset Magazine