The first Heavy Music Awards is to be televised following the appointment of Scuzz as ‘Broadcast Partner’ for the event.
Celebrating its 14th year this month, the Sony-owned channel has signed up to air the first HMAs on August 24, and will build up to the event in London with a series of one-hour finalist’s shows.
Alex Herron, Senior Channel Manager at Sony Pictures Entertainment, has worked in music TV for over ten years producing music artist content and overseeing several channels including Scuzz.
“It’s great to see an independent initiative such as the HMAs added to the rock eco-system,” he revealed.
“An event like this is only going to reinforce, promote and champion a genre which deserves more attention here in the UK. It’s an honour to be involved in the maiden event.”
HMAs co-founder Andy Pritchard says teaming up with Scuzz will bring the Awards straight to true fans across the UK.
He added: “The HMAs team has worked hard to build a judging panel of over 100 industry heavyweights that offers a true cross-section of heavy music in 2017 – but the winners are ultimately going to be decided by the fans, and that is what makes the HMAs such an exciting journey.
“This partnership with Scuzz will give viewers a timely reminder of the finalists, in addition to the best of the action from the big night on the UK’s finest heavy music TV station. Everyone involved with the scheme stands to benefit from the huge exposure offered by this deal.
“We are absolutely delighted to have Scuzz on-board with the HMAs.”
You can find out more about Scuzz at their Facebook page.