“What you have here is a smooth liqueur with whisky and a fiery kick of red hot cinnamon. Forged during one of the coldest Canadian winters on record, it tastes like heaven, burns like hell. What happens next is up to you…”

Fireball has signed up for the Heavy Music Awards 2019 as sponsor of the Best International Breakthrough Band category.

Fireball UK Brand Manager James Pattinson said, “We’re delighted to be fuelling the Heavy Music Awards in 2019. We’re big fans of what the HMAs are achieving in the heavy music scene – a real awards event by and for the people who make the scene so great, and are very happy to be supporting them.

“Having worked in this space for the last few years we felt a real brand alignment, so I’m looking forward to enjoying a couple of ice cold shots of Fireball at their kick-ass event at the O2 Forum in August with some of the most engaged music fans around!”

HMAs co-founder Andy Pritchard said, “We’re so excited to have Fireball joining the party for 2019 – they’re a brand that has built an undeniably strong link with heavy music over many years, and their approach to engaging with music fans in a positive way sits perfectly alongside our own. This partnership is another huge step forward for the Heavy Music Awards.”

The Best International Breakthrough category was won by Knocked Loose in 2018.

Find out more about Fireball at their website here and from all of us – whether it’s at the HMAs or any other time, please drink responsibly.