Association of Independent Music (AIM)
Lara Baker is Marketing & Events Director at the Association of Independent Music (AIM), the organisation that looks after some of the World’s most successful and critically acclaimed independent record labels. Amongst these are some of the finest independent rock labels you could hope to find, including Eleven Seven Music, Basick Records, Holy Roar, Fearless Records, Earache and many more. Lara organises various music industry networking events, conferences and training courses for independent labels, most notably the annual AIM Independent Music Awards, which each year shines a much needed spotlight on the wealth of talent in independent music…from grime to electronic to metal and everything in between. Lara is an advocate of women in music, organising numerous conferences, initiatives, training and networking events aimed at tackling the lack of gender equality and diversity in the music industry. She is also a champion of rock and heavy music, having organised heavy music showcases at The Great Escape and set up AIM’s rock/heavy music members sub committee. When not managing events, Lara can be found in a muddy festival field with a nice cold beer.
“For too long it has just been accepted that heavy music is always absent from the mainstream music industry award shows, so I’m stoked that this new awards ceremony will celebrate the best in heavy music! It’s a great new platform for bands and artists, and a chance for the whole heavy music community to come together to celebrate its successes. I’m honoured to be part of the judging panel.”
- Date 15th March 2017
- Tags Judges