“I started putting on little rock shows in my home town of Glastonbury at the age of 17, these weren’t very successful… I tried this again in Leeds while I was at uni. These were equally unsuccessful so instead I started DJing, running an alternative club night in Leeds called ‘CRISIS’ with fellow HMA judge Lottie Hunt. This went well for a few years and allowed me to tour a little as a bassist in a post rock band.
“Eventually real life called and I moved to London where I briefly became the in-house booker for a bunch of toilet venues before landing an internship at UMG / Spinefarm records. Here, over 3 years I worked my way up from Intern, to Label Assistant to a Junior Marketing role, working with artists such as Korn, Finch, A Day To Remember, Decade and Turbowolf. I eventually decided to leave and moved to Live Nation where I was able to run marketing on tours ranging from Bring Me The Horizon and Megadeth to Krept+Konan and John Grant. A year later, in a strange turn of events, UMG / Spinefarm asked me to return as a Product Manager, which I did. Since then I have run campaigns for Bullet For My Valentine, Black Foxxes, Greywind and The One Hundred among others.
“I’m happy to be involved with the HMAs because… heavy metal, of course! Seriously though, I am happy to be involved with an organisation that supports heavy music in a REAL way that respects that this is a genre by the fans and for the fans.”