Jackson Guitars has lent its iconic name to the Heavy Music Awards 2017.
The Californian-based manufacturer – which counts members of such diverse acts as Iron Maiden, Lamb of God, Megadeth, Anthrax, Machine Head, Limp Bizkit, Trivium, Gojira and Periphery among its artist portfolio – will sponsor and present the Best Festival Award at HMA17 on August 24.
The finalists for the Best Festival award are 2000 Trees, ArcTanGent, Bloodstock Open Air, Desertfest, Download, Reading & Leeds, and Slam Dunk.
Jackson Guitars – synonymous with breakthrough designs – was founded in the late 1970s and produces a series of custom and production instruments.
Iconic Jackson models include the Kelly™, King V™, Double Rhoads, Soloist™, bolt-on neck Dinky™, Concert™ Bass PC1 (based on Jackson’s signature model for Def Leppard guitarist Phil Collen) and their most outlandish body design, the X-shaped Warrior™.
The HMA event, at House of Vans London, will feature a showcase display of Jackson Guitars allowing guests to shred on some of the latest models.
Helen Varley, EMEA Head of Marketing for Jackson said: “We are thrilled to support the new Heavy Music Awards and help to celebrate the diverse world of rock and metal music”.
Andy Pritchard, co-founder of the HMAs, said: “It is an honour to welcome such a globally revered brand to the Heavy Music Awards.
“Jackson Guitars has a rich heritage of working with some of the most iconic guitarists in rock and metal history and we’re privileged to have them sponsor the Best Festival award.
“We look forward to welcoming the Jackson team to the HMAs and giving our guests the chance to get hands on with these amazing instruments.”
Click here to explore the Jackson Guitars range