A campaign which champions cultural and racial diversity through music has partnered with the Heavy Music Awards 2018.

Since its formation in 2002, Love Music Hate Racism (LMHR) has continued to tackle racism by raising awareness at hundreds of live music events across the UK.

With strong links across all genres, LMHR gigs have welcomed artists including Ms Dynamite, Kasabian, Hard-Fi, Babyshambles, Akala, Get Cape Wear Cape Fly, Estelle, The View, Lethal Bizzle, Kano, Roll Deep and Basement Jaxx.

Some of the current focuses for LMHR campaign include an increase in Islamophobia, anti-migrant racism and hostility towards refugees in Britain and across Europe.

The movement also works with upcoming talent to reach crowds at local venues with their positive message of hope and to offer places for “vibrant celebration of our multicultural and multiracial society”.

Speaking about the new collaboration with the HMAs, Chris Ruff of LMHR said: “LMHR’s history is steeped in heavy music dating back to its ‘Rock Against Racism’ days and it’s a pleasure to be teaming-up with the Heavy Music Awards. With great synergy between them and their other partners, they continue to challenge the status quo and support diversity, universally.”

HMAs co-founder Andy Pritchard said, “With the Heavy Music Awards we are trying to build something that means more than just a celebration of great music. We care deeply about the HMAs being a champion for diversity in all its forms, and partnering with a great organisation like LMHR is a big part of that mission.”

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