Highlights of the Heavy Music Awards 2017 are to premiere on Scuzz TV (Sky 367) on Saturday (September 16) at 9pm.
It will be repeated on Sunday, September 17, at 10pm.
The show will feature performances from headline act Creeper, Venom Prison, Vukovi and Dead! as well as appearances from the likes of BBC Radio 1’s Daniel P Carter and HMA winners Architects, Enter Shikari and Download Festival’s Andy Copping.
One of the on-stage features of HMA17 – which was sponsored by EMP – was the voiceover work of former BBC radio presenter Clare Reeves.
Clare’s dulcet tones announced each of the finalists at House of Vans London on August 24.
As a professional UK voiceover artist, Clare records a wide range of projects including TV and radio commercials, documentary narration, corporate videos, e-learning, museum soundscapes, audio guides, interactive voice response IVR and much more.
These top quality projects have been sent around the world to clients including Trivago, BMW, Deloitte, BBC, National Geographic, Hilary’s Blinds, Abu Dhabi Government and Unilever.
Clare is a BBC-trained radio presenter/audio engineer and an actor, passionate communicator and beachcomber.
The HMA team caught up with Clare to talk more about her fascinating work and mission to “bring your words to life”.
Q. Tell us about Clare Reeves and the work you do as a voice over artist (VOA)?
I’m Clare and I’m a Voiceover Artist. The wonderful thing about my work is the wide variety of projects and clients. My work includes voicing TV and Radio Commercials, TV documentary narration, Corporate productions of all kinds – from promotional videos, explainer videos for websites, phone answering systems, event announcements, exhibition stands to elearning! Then some days I work on museum soundscapes and audio guides and jingles for DJs / Podcasters.. I’ve even leant my voice to a dance music track and I’ve got an Art Installation coming up soon!
Q. What type of businesses do you work for?
All sorts, from global brands such as Unilever, BMW, Deloitte and Fox International Channels to UK based businesses, the NHS, charities and startups. I believe every business has a story to tell and a brand they treasure – using a professional voice is the best way to sound as good as you look.. businesses pay so much attention to their logo without sometimes thinking about what voice is on their answering system.. I think that is beginning to change and people are more aware of the power of a pro voice in an increasingly competitive world.
Q. You are one of the region’s leading VOA. How did you get into that industry?
I worked in the BBC for many years both sides of the microphone, as a radio presenter and also as a sound engineer at the BBC World Service. I used to direct the BBC’s TV Channels live on air and I’m a confirmed broadcast technology geek! I’m a total telly addict. I also have a background in acting with some theatre training. All of these things really came together for me after I had my son.. I wanted to build my own career, do something I loved that I could grow over the years. Voiceover isn’t just talking, it’s a hugely complex set of skills that all have to come together at a given moment to create the right thing. Some clients like to direct – others like me to direct myself. It’s about bringing words to life and giving them meaning as you lift them off the page. I train hard with a coach in LA and one in the UK as well. It’s vital to push yourself, to keep on top of current Voiceover trends (yes, there are trends) as it’s a very competitive business.
Q. How has being a VOA changed over the years, in terms of producing recordings and using technology?
Technology is ESSENTIAL for Voiceover Actors. I record most of my work from my own studio, at home, into Adobe Audition on my Mac – I edit and mix in the digital world and send finished files digitally as well. Clients also like to direct me live sometimes over Skype.. it’s all very current. It’s changed hugely since the days of having to go into a studio to be recorded on tape. Also in terms of how I find work and how work finds me.
Q. Tell us how, as a VOA, you use the Internet to connect with the public?
Most of my work finds me via the internet as well, and I use online marketing and social media a great deal too. I’m a little obsessed with Twitter.. it’s great for collecting contacts as well as keeping a profile amongst the public and clients. I endeavour to keep my website up to date with showreels and videos and news of what I’m up to. One aspect of the technology that can be overlooked is how wonderful it is to keep connected. As I say, I work largely on my own – it could be very isolating – but thankfully I have a fantastic network of friends in the business and we chat daily online, share stories and wisdom etc. It’s a bit like being in an office – well, the good bits!
Q. How can using a VOA enhance an event?
Events are exciting, they are an occasion. I think that participants and guests want to feel special at an event. By using a pro Voiceover to make announcements (we call it being “Voice of God” in the VO biz!) I think you are saying “we are serious, we are professional, we respect you and want you to feel special, this matters”. It also means that the brand holding the event looks good.. you don’t notice a great voice necessarily – you notice a great event and how you felt.
Q. If a business wants to use your services, what is the best way of connecting with you?
Pop over to my website clarereevesvoiceovers.com and send me a note via my contact form – I’m always happy to chat through what you think you need, provide a free sample and quote for you. Even if you have never worked with a voiceover before, I make things easy and help you out every step of the way.
Photo: James North Photography